Cover Image of Consumer Data Research

Consumer Data Research

James Cheshire, Paul Longley, Alex Singleton

Information

196 Pages
English
PDF

Publisher
Year
2018
ISBN-13
9781787353880

Subtopic
N/A
Edition
N/A
About This Book

Big Data collected by customer-facing organisations – such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings – account for most of the data collected about citizens today. As a result, they are transforming the practice ... (see more details)

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