Book

Automating Salesforce Marketing Cloud

Salesforce Marketing Cloud is a robust and powerful tool with amazing capabilities and functionalities but it can also require a lot of time and effort to use. This book will show you how you can tackle these costs and the resource drain.

Offered byPackt Logo

Difficulty Level

Intermediate

Completion Time

15h12m

Language

English

About Book

Who Is This Book For?

This book is for Salesforce Marketing Cloud users who want to know how to make their day to day lives more efficient and get the most out of the tool by working smarter, not harder. A solid understanding of SFMC and basic knowledge of what automation is will help you get the most out of this book.

Book content

chapters 15h12m total length

What is Automation?

SFMC Automation Tools

SFMC Automation Best Practices

Automating Email Sends

Automating Your ETL and Data

The Magic of Script Activities

The Power of In-Step APIs

Creating Mini Web Apps

Getting Started with Custom Integrations

Exploring SFMC as a Piece of the Puzzle

Exploring SDKs, APIs, and Specs

Webhooks and Microservices

Exploring Custom Journey Builder Activities

Carpe Omnia

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