Book

Data Science for Marketing Analytics

This book on marketing analytics with Python will quickly get you up and running using practical data science and machine learning to improve your approach to marketing. You'll learn how to analyze sales, understand customer data, predict outcomes, and present conclusions with clear visualizations.

Offered byPackt Logo

Difficulty Level

Intermediate

Completion Time

21h12m

Language

English

About Book

Who Is This Book For?

This marketing book is for anyone who wants to learn how to use Python for cutting-edge marketing analytics. Whether you're a developer who wants to move into marketing, or a marketing analyst who wants to learn more sophisticated tools and techniques, this book will get you on the right path. Basic prior knowledge of Python and experience working with data will help you access this book more easily.

Book content

chapters 21h12m total length

Data Preparation and Cleaning

Data Exploration and Visualization

Unsupervised Learning and Customer Segmentation

Evaluating and Choosing the Best Segmentation Approach

Predicting Customer Revenue Using Linear Regression

More Tools and Techniques for Evaluating Regression Models

Supervised Learning: Predicting Customer Churn

Fine Tuning Classification Algorithms

Multiclass Classification Algorithms

Related Resources

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