Book

Data Science for Marketing Analytics

This book on marketing analytics with Python will quickly get you up and running using practical data science and machine learning to improve your approach to marketing. You'll learn how to analyze sales, understand customer data, predict outcomes, and present conclusions with clear visualizations.

Offered byPackt Logo

Difficulty Level
Intermediate
Completion Time
21h12m approx.
Language
English
Certification
Not available

About Course

Book Content

chapters 21h12m total length

1. Data Preparation and Cleaning
2. Data Exploration and Visualization
3. Unsupervised Learning and Customer Segmentation
4. Evaluating and Choosing the Best Segmentation Approach
5. Predicting Customer Revenue Using Linear Regression
6. More Tools and Techniques for Evaluating Regression Models
7. Supervised Learning: Predicting Customer Churn
8. Fine Tuning Classification Algorithms
9. Multiclass Classification Algorithms

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