Exploring Experience Design

Everything humans interact with has an experience associated with it. Some are good, some are bad, but only recently have we begun to consciously design these experiences. We are now at a point in time when experience-design has suddenly exploded into the consciousness of business people and ordinary people all over the world. This book addressees common queries related to Experience Design such as “what is it?” and “why has it become so important?” “Who pays for it and why? Who creates it and how? Who is it created for and why is it effective?”