From Voices to Results - Voice of Customer Questions, Tools and Analysis
This book is all about getting to know your customers – what they want and need, what they like and don’t like. Voice of the Customer is one of the most popular forms of market research combining both quantitative and qualitative methods. This book shows you how to engage with customers and understand their wants and needs, likes and dislikes – something which is becoming more in more important with the rise of an increasingly connected world
Offered by
Difficulty Level
Intermediate
Completion Time
7h16m
Language
English
About Book
Who Is This Book For?
The book is for anyone who needs to get to know their customer, how they feel and what they think about a certain subject. If you are a stakeholder in any project responsible for customer relationships, this book will help you immensely. An awareness of VOC as a topic would be useful, although not essential.
From Voices to Results - Voice of Customer Questions, Tools and Analysis
- About Book
- Who Is This Book For?
- Book Content
Book content
chapters • 7h16m total length
Solving Problems and Driving Value with VoC
VoC in the Product Development Process
Laying the Groundwork
Gathering the Customer Needs for Your Product
The Interview Process – Preparation
The Interview Process – The Interview
Understanding the Customer's Voice
Validating the Customer's Voice
Completing the Circle – Using the Customer's Voice in Your Organization
Related Resources
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