Book Content
chapters • 10h8m total length
1. Welcome to Marketing with Mailchimp
2. Basics of Account Management and Audiences
3. Importing and Combining Audiences
4. Understanding the Difference between Groups, Tags, and Segments
5. Strategies and Tools for Managing Inactive Contacts
6. Setting Up and Customizing Various Forms
7. Establishing Your Brand with the Content Studio
8. Outreach Marketing with Templates and Campaigns
9. Setting Up Your Marketing Presence with Websites
10. Understanding Reports and Analytics
11. Implementing A/B and Multivariate Testing
12. Strategies for Automating Using the Customer Journey Builder
13. Setting Up Mailchimp E-commerce Store
14. E-Commerce Integrations
15. Form and Survey Integrations
16. CRM and Connectivity Integrations
17. Use Cases and Real-World Examples
