Marketing Automation with Mailchimp
Marketing Automation with Mailchimp will help you implement marketing and outreach strategies with powerful features from the Mailchimp platform. This book will provide proven insights with real-world business user cases so you can start experimenting to better grow and understand your audience to automate your marketing efforts quickly.
Offered by
Difficulty Level
Intermediate
Completion Time
10h8m
Language
English
About Book
Who Is This Book For?
This book is for marketing professionals or small-to-midsize business entrepreneurs looking to start a marketing journey through powerful marketing automation. To get the best from this book, you must be familiar with using web apps and have an understanding of content design. This book will help anyone who is looking to start a marketing career and wants to take hands-on ownership of building marketing and outreach strategies for the business.
Marketing Automation with Mailchimp
- About Book
- Who Is This Book For?
- Book Content
Book content
chapters • 10h8m total length
Welcome to Marketing with Mailchimp
Basics of Account Management and Audiences
Importing and Combining Audiences
Understanding the Difference between Groups, Tags, and Segments
Strategies and Tools for Managing Inactive Contacts
Setting Up and Customizing Various Forms
Establishing Your Brand with the Content Studio
Outreach Marketing with Templates and Campaigns
Setting Up Your Marketing Presence with Websites
Understanding Reports and Analytics
Implementing A/B and Multivariate Testing
Strategies for Automating Using the Customer Journey Builder
Setting Up Mailchimp E-commerce Store
E-Commerce Integrations
Form and Survey Integrations
CRM and Connectivity Integrations
Use Cases and Real-World Examples
Related Resources
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