Book

Salesforce B2C Solution Architect's Handbook

This book helps you understand how Salesforce Customer 360 unifies Marketing Cloud, B2C Commerce, and Service Cloud into a single solution. You'll learn the key capabilities, limitations, and integration options to deliver value for the organization. The book also provides a solid foundation for your Salesforce B2C Solution Architect exam preparation.

Offered byPackt Logo

Difficulty Level

Intermediate

Completion Time

15h16m

Language

English

About Book

Who Is This Book For?

This book is for professionals in high-level job roles that heavily rely on Salesforce proficiency. It’s primarily written for B2C commerce architects, application architects, integration architects, as well as system architects, enterprise architects, Salesforce architects, and CTO teams looking to benefit from a deeper understanding of this platform. Before you get started, you’ll need a solid understanding of data integration, APIs, and connected systems, along with knowledge of the fundamentals of business-to-consumer (B2C) customer experiences.

Book content

chapters 15h16m total length

Demystifying Salesforce, Customer 360, and Digital 360

Supporting Your Customers with Service Cloud

Direct-to-Consumer Selling with Commerce Cloud B2C

Engaging Customers with Marketing Cloud

Salesforce Ecosystem – Building a Complete Solution

Role of a Solution Architect

Integration Architecture Options

Creating a 360° View of the Customer

Supporting Key Business Scenarios

Enterprise Integration Strategies

Exam Preparation Tools and Techniques

Prerequisite Certifications

Commerce and Integration

Certification Scenarios

Related Resources

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