Book

The Art of CRM

Max Fatourechi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients

Offered by

Difficulty Level

Intermediate

Completion Time

12h approx.

Language

English

Certification

Not available

About Course

Book Content

chapters • 12h total length

1. What is CRM?

2. Getting to Know Your Customer

3. Conceptualizing the CRM Design from Business Requirements

4. Architecting Your CRM Solution – Preparing for Today and Tomorrow

5. Utilizing Artificial Intelligence and Machine Learning in Your CRM Strategy

6. GDPR and Regulatory Compliance

7. CRM Integration Strategies

8. Cloud Versus On-Premise Versus Hybrid – The Deployment of a CRM Platform

9. CRM Differentiators

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