Book
The Art of CRM
Max Fatourechi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients
Offered by
Difficulty Level
Intermediate
Completion Time
12h
Language
English
About Book
Who Is This Book For?
CRM practitioners who want to update their work with new, proven techniques and approaches
The Art of CRM
- About Book
- Who Is This Book For?
- Book Content
Book content
9 chapters • 12h total length
What is CRM?
Getting to Know Your Customer
Conceptualizing the CRM Design from Business Requirements
Architecting Your CRM Solution – Preparing for Today and Tomorrow
Utilizing Artificial Intelligence and Machine Learning in Your CRM Strategy
GDPR and Regulatory Compliance
CRM Integration Strategies
Cloud Versus On-Premise Versus Hybrid – The Deployment of a CRM Platform
CRM Differentiators
Related Resources
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