Book

The Art of Data-Driven Business

The Art of Data-Driven Business is a practical guide to understanding the intricacies of powering your business decisions with machine learning algorithms backed by the might of Python. The techniques you’ll learn in this book will enable you to make the best possible decisions based on a data-driven approach.

Offered byPackt Logo

Difficulty Level

Intermediate

Completion Time

10h28m

Language

English

About Book

Who Is This Book For?

This book is for data scientists, machine learning engineers and developers, data engineers, and business decision makers who want to apply data science for business process optimization and develop the skills needed to implement data science projects in marketing, sales, pricing, customer success, ad tech, and more from a business perspective. Other professionals looking to explore how data science can be used to improve business operations, as well as individuals with technical skills who want to back their technical proposal with a strong business case will also find this book useful.

Book content

chapters 10h28m total length

Data Analysis and Visualization with Pandas and Seaborn

Machine Learning with Sci-Kit Learn

Market Trend Insights

Customer and Product Segmentation

Estimating Customer Satisfaction

Predicting Churn and Conversion

Performing Pricing Analytics

Forecasting Sales and Recommending Products

Optimizing Promotion and Stock

Improving Digital Marketing Strategy

Interviewing Business Leaders

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